Ford Fusion Energi is one of the first cars in the world to incorporate the Amazon Alexa feature in its console. This addition makes a lot of sense in today's auto market, where cars have become more than just a mode of transportation, full of modern technology like sensors, screens, and speakers.
Now you can work in your car, better than before. In this mobile world, with its "get work done wherever you are" mentality, a car can be an extra office for many people. Hey, it may be better than a cubicle!
New Voice Tech
So now, in addition to Apple CarPlay and Android Auto, there is a third option called Amazon Alexa. So how does it help you as a consumer and a buyer? Your car is now a walking and rolling smartphone, allowing you to add items to your shopping or to-do lists, find your nearest food store to redeem that coupon you have been saving, ask for directions when you are lost, and even adjust your home's temperature before you arrive too.
No, it does not scratch your dog’s belly! And no, it will not inform you if the next Star Wars movie is as terrible as The Force Awakens, which was horrendous.
That's a lot of power that your car can offer you now, thanks to Ford. Your home will have just the right temperature when you arrive, and you will never forget a thing when on the move. Fusion Energi comes with an 8-inch LCD screen with 6 touch screen buttons at the bottom. They will let you view and manage everything at a glance.
Aesthetics and Usability
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First, you will have to download the MyFord mobile app and connect by entering your car's VIN. Then you will have to connect it with your Amazon account, authorizing your car to download and use your preferences. It takes 24 hours for the authorization process to complete.
You can use Echo commands at your home to remote lock, unlock, start, and stop your car at will. All this is possible when you are a member and paying $49 yearly. So what can you do with this new feature? You can pre-heat your car before entering it when it is cold outside. You can play your favorite songs from Prime Music, watch movies, do some shopping on the world's largest ecommerce site and read a book on audible.
The voice recognition software is far better than the default SYNC 3 technology that Ford has built in-house.
The Future
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Ford has promised that more smart gadgets and apps are coming soon which will allow users to do even more. For example, home thermostat. The Ford Fusion Energi is targeted towards families who are living busy and complex lives surrounded by gadgets and increasing work load. This car is designed to ease that burden. This car is made to save people time. So now when you walk into your home or car, certain things are already done for you.
If you are already using Amazon Prime account for most of the stuff, then you will feel right at home with the new Alexa feature in Fusion Energi.
At the end of the day, it is not about the first company to do it, but the company who did it best that will stay ahead in the race. Ford has successfully implemented Alexa, but others will soon follow suit. In order to meet and subsequently beat the competition, Ford will have to continuously work on its technology to make it better. So far, they are doing a bang up job of it.