Tech on the Trail: The New Bronco Trail App

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When you hear the Bronco name, it brings to mind daring adventures, beautiful views, and memories made beyond the beaten path. Now, you can call the same things to mind when you hear about Ford’s brand-new Bronco Trail App! Designed to enhance the experience of off-roading in a Bronco vehicle, this app is about to become the ultimate tool for adventurers to plan, enjoy, and share their journeys.
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Ford BlueCruise Goes to Europe: Technology Launched in the UK

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Ford’s hands-free driving technology, called Ford BlueCruise, has allowed thousands of North America customers in the U.S. and Canada to experience fully automated driving on a network of mapped highways called Hands-Free Blue Zones. Now, the BlueCruise technology is going abroad as Ford launches the technology in Great Britain.
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F-150 Lightning Heads to Norway

 

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The all-electric F-150 Lightning has been one of Ford’s most groundbreaking and innovative vehicles so far, so it’s no surprise that customers across the world want to experience it for themselves. Today, the company announced that the truck is finally going global and launching in Norway. 

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Ford and Lexie Alford Team Up for a Historic Trip

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Aloha Wanderwell was an iconic adventurer who, aside from being a filmmaker, a wife, and a mother, became the first woman to drive around the world one hundred years ago. After beginning her lifetime of exploration at the age of 16, she undertook a journey from 1922 to 1927 that took her through 43 different countries. This trip was taken in a Ford Model T, and earned Wanderwell a name and redefined the possibilities for both female adventurers and automobile exploration.
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Next Generation of Ford Electric Trucks Planned in Tennessee

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Ford’s construction of BlueOval City, a groundbreaking megacampus and manufacturing center in Tennessee, will be ushering in a new era of vehicle production and transportation, and as of a recent announcement, when BlueOval City becomes operational in 2025, it will be the birthplace of the next generation of Ford electric trucks.
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Ford Supplies USPS with New Electric Fleet

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The United States Postal Service vehicle fleet is the largest federal fleet in the country, and with the help of Ford Motor Company, it’s going electric. After a close competition for the contract, Ford has been selected to provide the Postal Service with 9,250 left-hand drive battery-electric delivery vehicles. This enormous undertaking is not only a proud moment for Ford, but a milestone in the nationwide adoption of electric vehicles. 
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Plans for New Ford Battery Plant in Michigan Announced

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Last week, Ford announced plans for a new battery plant in the town of Marshall, Michigan. Slated to start production in 2026, the plant will become the country’s first automaker-backed LFP battery plant. Ford has already made an investment of $3.5 billion in the project, which will be named BlueOval Battery Park Michigan.
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First Ever Bronco Raptor Off-Roadeo School for Bronco Lovers

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Even for the most dedicated fans of off-roading vehicles like the Ford Bronco Raptor, driving off road is not something that’s completely intuitive, and is a skill that needs to be learned. Ford is now making it possible for Bronco owners to learn that skill directly from the experts with the first ever Bronco Raptor Off-Rodeo School to teach high and low speed off-roading.
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Ford is Edmunds Top Rated Brand for 2023

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The 2023 results for the Edmunds Top Rated awards have finally been announced, and Ford took home multiple wins this year. The Ford F-150 was named the Top Rated Truck of the year, and the Ford F-150 Lightning became the Top Rated Electric Truck and the Best of the Best out of all the vehicles Edmunds rated this year. Ford is the most recognized brand in the Edmunds Top Rated Awards for 2023. 
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Ford Pro Leads Europe in Commercial Vehicle Sales

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With the success of vehicles like the F-150 Lightning, the Mustang Mach-E, and many others, it’s no surprise that Ford is doing well on this side of the Atlantic. However, Ford is also reaching impressive heights in Europe this year as well. The numbers are in, and Ford Pro was officially Europe’s commercial vehicle sales leader in 2022. This is the eighth consecutive year that Ford Pro has enjoyed market leadership in Europe, and this milestone sets a new record in the industry.
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