In the face of rising tariffs on imported vehicles, Ford Motor Company has announced a bold initiative designed to help American consumers navigate the challenges posed by new trade policies. While many automakers are struggling to adjust, with some idling production at their international plants and laying off workers, Ford is taking a different approach. The company, with its long-standing commitment to American manufacturing, is offering a unique opportunity for consumers to purchase 2024-2025 model year vehicles at prices typically reserved for Ford employees.
This new program, called the “From America, For America” initiative, was introduced shortly after President Donald Trump’s tariff hikes, which include a 25% tariff on foreign-made vehicles. These tariffs, part of a broader set of increases on imports from various countries, are expected to drive up prices across multiple industries, particularly in the automotive sector. Some analysts predict that vehicle prices could increase by as much as $12,200 due to these new tariffs.
Ford’s response stands in stark contrast to the challenges many other automakers are facing. Rob Kaffl, Ford’s Director of U.S. Sales and Dealer Relations, expressed the company’s dedication to its roots, saying, “This Ford Motor Company: From America, For America program is a testament to our commitment to assembling where we sell. It's a way for us to give back to the communities that have supported us for generations.”
The program, which runs from April 3rd to June 2nd, is available on a broad selection of Ford and Lincoln vehicles. Excluded from the promotion are Raptor models, the 2025 Expedition, the 2025 Navigator, and Super Duty trucks. This initiative offers a fantastic opportunity for shoppers who have been discouraged by rising vehicle prices due to the new tariffs. It allows them to purchase a quality Ford vehicle at an affordable price, making it an appealing option for those concerned about the financial impact of these price increases.
In addition to the "From America, For America" program, Ford is also extending its Ford Power Promise promotion through June 30. This offer, which applies to customers purchasing Ford electric vehicles, includes a complimentary home charger and standard charger installation, ensuring that owners can enjoy the convenience of waking up to a fully charged car every day.
Ford’s approach during these uncertain times highlights its commitment to helping American consumers. As the company stated in a message to CBS News, “We understand that these are uncertain times for many Americans. Whether it's navigating the complexities of a changing economy or simply needing a reliable vehicle for your family, we want to help.”
With the “From America, For America” initiative, Ford is not only offering discounted prices but also reinforcing its dedication to supporting the American economy and its customers during challenging times.
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