Ford has always been an innovative company, capitalizing on technological advances and changing markets. Recently, it seems that Ford is pushing forward to increase its presence in the automotive market as a contender in new services and technologies. It appears to be for this reason that Ford has started investing in Autonomic Inc. This small startup is based in Silicon Valley, and specializes in advanced software. Ford is investing in this company with hopes to increase its mobility services.
Ford, for much of its life, has been more than just an automaker. The company has produced other products, and also offers several different services. It is on the latter note that the investment in Autonomic Inc. came into fruition. The software that Autonomic possesses could ease Ford into a significant service market.
Advancing technology is allowing for a wider variety of transport services. The age of apps and the cell phone provide consumers with endless information and opportunities. Ford hopes to capture the interest of consumers with new mobility services. This could come in the form of a new type of transport fleet, or a ride-hailing app. The options are nearly endless.
Ford may even combine its most advanced technologies in this respect. Ford has been working extensively to further its autonomous vehicle development, and they’ve recently made some distinct progress. It is possible that autonomous vehicles could be combined with a future mobility service. This remains to be seen, but there are significant developments in the works for Ford and its customers.