The new popular choice among drivers is SUVs. Specifically, many drivers are picking out subcompact SUVs as their new vehicle of choice. This change in the market is not isolated to a single generation; seemingly across the board, customers are readily choosing compact SUVs over their car brethren.
A stark contrast in consumer interest is evident by the country’s youngest drivers: Generation Z. Between 2012 and 2017, the amount of 18-to-24-year-olds purchasing subcompact SUVs skyrocketed by over 500 percent. As previously mentioned, the newfound interest in subcompact SUVs is not isolated to one generation, as Baby Boomers, Generation X, and Millennials all are turning toward the vehicle.
SUVs, subcompact SUVs in particular, are very versatile. Drivers prefer the SUVs for the added space and functionality. With a subcompact model, drivers don’t even have to worry about the vehicle being oversized. For drivers of all ages, subcompact SUVs, like the new Ford EcoSport, are a very attractive option.