Ford’s long-anticipated hands-free driving system has finally been given a name: Ford BlueCruise. Previously known as Active Drive Assist, the feature is expected to go live in the third quarter of 2021 for both the all-new 2021 Ford Mustang Mach-E and completely revamped 2021 Ford F-150.
This past Wednesday, Ford stated that the BlueCruise software can be activated via an over-the-air update and will cost $600 for a three-year subscription, in addition to the hardware costs that vary by vehicle.
At launch, the system will allow Ford owners to navigate more than 100,000 miles of divided highway, including a recent 110,00-mile road trip across 37 U.S. states and five Canadian provinces. In addition to that, the Blue Oval brand has vowed to make BlueCruise even more intuitive in the very near future.
"There are highway intricacies and driving conditions that you simply cannot replicate in a lab," Hau Thai-Tang, Ford's chief product platform and operations officer, said in a statement. "Sending these vehicles out for real-world driving experience is just one of many ways we ensured that BlueCruise technology offers confidence and convenience for drivers all across the continent."
In addition to the $600 subscription, vehicles equipped with BlueCruise must have a driver-facing camera, which is standard on most higher-end 2021 F-150 and 2021 Mustang Mach-E trims.
If you’re interested in using Ford BlueCruise at launch, you’ll need to have a vehicle that can handle the technology! Click here to browse our new vehicle inventory, and be sure to contact us online, by phone, or in person today at Haldeman Ford East Windsor!