The all-electric F-150 Lightning has been one of Ford’s most groundbreaking and innovative vehicles so far, so it’s no surprise that customers across the world want to experience it for themselves. Today, the company announced that the truck is finally going global and launching in Norway.
This is a big start for the F-150 Lightning’s global travels– Norway is the most advanced electric vehicle market in the world, with 80% of new car sales consisting of electric vehicles. This means that the truck will be up against the best of the best. This will be a unique opportunity for the F-150 Lightning to prove its worth. Ford’s ambitious electrification plans include having all vehicle sales in Europe be zero-emissions and achieving carbon neutrality across all of its European facilities, logistics and suppliers by 2035, so the Norwegian launch of the F-150 Lightning will be an important step.
Norwegian customer demand has been passionate, leading to this new launch. “In my 25 years at Ford, I’ve never seen anything like the passion and demand I’m seeing from drivers right now to get behind the wheel of our F-150 Lightning. I’ve had customers literally banging on my door and pleading for us to bring the electric pickup to Norway,” said Per Gunnar Berg, managing director of Ford Norway. “F-150 Lightning is the perfect match for many customers in Norway – uniquely capable of quenching our thirst for adventure while embracing our passion for protecting the environment.” A limited number of special F-150 Lightning Lariat Launch Edition vehicles will be available, which customers must apply to purchase.
Norway isn’t the only place where demand for the F-150 Lightning is high. Earlier this year, Ford announced that production of the truck would be nearly doubling yet again, reaching 150,000 vehicles per year produced at the Rouge Electric Vehicle Center in Dearborn, Michigan. This shift was necessary to meet incredibly high customer demand as the truck continues to grow in popularity.
“Everything we’ve learned from almost half a century of producing America’s best-selling truck has helped us make F-150 Lightning the truck of the future. It is truly a great accolade for the Lightning team to have customers demand this vehicle near and now far!” said Darren Palmer, vice president of Electric Vehicle Programs for Ford Model e. “Ingenuity runs through this truck inside and out. I strongly encourage our future Norwegian customers to put this truck to the test for all their outdoor adventures.”
Deliveries of the F-150 Lightning will begin in Norway next year. The truck is already available for Ford’s many American customers, so if you’re interested in trying it out for yourself, let Haldeman Ford in East Windsor, NJ help you to get your hands on one!