Ford is making hands-free highway driving more affordable and accessible by reducing the cost of its BlueCruise subscription plans. This price adjustment, effective October 1, 2024, ensures that all U.S. customers with BlueCruise-equipped vehicles can experience the benefits of hands-free driving without breaking the bank. Whether it’s for daily commutes or long road trips, Ford aims to offer more flexibility and convenience for drivers.
The new pricing structure includes an annual plan for $495 and a monthly plan for $49.99. Current subscribers will see the updated rates automatically applied on their next billing cycle. Ford’s latest approach also simplifies how customers access BlueCruise, whether they’re looking for a short-term trial or a long-term solution.
BlueCruise can now be activated through multiple options to suit individual driving needs. Customers purchasing 2025 models may find that a one-year subscription is included as standard on select trims or can be added during the vehicle order process. Alternatively, Ford offers a one-time purchase option for $2,495, giving drivers lifetime access to BlueCruise without requiring future renewals. This upgrade can also be selected at the dealership for 2024 and 2025 vehicles. Additionally, the cost of the subscription or one-time purchase can be bundled into the vehicle's financing, making it easier for buyers to manage their payments.
For those who prefer to try BlueCruise first, Ford continues to provide a complimentary 90-day trial. This option allows new owners to experience hands-free highway driving before committing to a subscription. After the trial, customers can activate the service on a monthly or annual basis. This flexibility is ideal for drivers who only need BlueCruise occasionally, such as during holiday travel or seasonal road trips.
In 2025, Ford is expanding BlueCruise availability across a broader range of vehicles to accommodate drivers with different needs. Models like the Ford Explorer, Expedition, F-150, F-150 Lightning, and Mustang Mach-E will offer BlueCruise, ensuring that gas-powered, hybrid, and electric vehicle owners can enjoy the benefits of this advanced driving technology.
BlueCruise has already proven to enhance the driving experience by reducing fatigue during long trips or in stop-and-go traffic. With over 492,000 BlueCruise-equipped vehicles on the road globally, drivers in the U.S. and Canada have logged more than 244 million hands-free miles and spent 3.5 million hours using the system. These figures highlight the popularity and practicality of BlueCruise for drivers seeking a safer, more enjoyable highway journey.
Ford’s new pricing and expanded access reflect the company’s commitment to making cutting-edge technology available to more drivers. Whether someone prefers the affordability of a monthly subscription, the convenience of an annual plan, or the simplicity of a one-time purchase, BlueCruise offers a solution to fit every lifestyle.
With these updates, Ford continues to shape the future of driving, making highway travel smoother, easier, and more accessible. If you're ready to experience the difference, the 2025 Ford lineup offers the perfect opportunity to go hands-free and take your driving to the next level.
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