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Ford Uses ‘Empathy Suits’ For Enhanced Vehicle Innovation


Ford Motor Company is using a pair of specially-designed suits to better engineer vehicles for various drivers and passengers. These “empathy suits” mimic what’s it like to be both pregnant and elderly to help Ford engineers build vehicles that are comfortable and safe for various demographics.  

The suits are designed to help Ford engineers empathize with what customers have to go through on a day-to-day basis, allowing vehicles to be improved to accommodate all customers. 

Ford Human Factors Engineer Katie Allanson says that the suits help provide different perspectives during the engineering process. 

“Most of our engineers come to…
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Ford To Explore Partnership With Volkswagen


Ford has announced that they are exploring a potential partnership with the Volkswagen Group that could result in multiple joint projects between the two automotive manufacturing companies.


The companies announced the signing of a Memorandum of Understanding that will commit the two sides to further talks regarding projects that could “strengthen each company’s competitiveness and better serve customers globally,” according to Ford.


The companies revealed little about potential projects, but did note that would could involve jointly developing a range of commercial vehicles.


“The companies are exploring potential projects across a number of areas – including developing a range of…

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Subcompact SUV A Growing Choice



As time passes, the automotive industry is constantly changing. These changes are due, in part, to advances in technology and alternating company outlooks. However, many changes within the field are a result of customer interest and desires. One of the recent changes in consumer interest has drastically shaped the automotive industry.

The new popular choice among drivers is SUVs. Specifically, many drivers are picking out subcompact SUVs as their new vehicle of choice. This change in the market is not isolated to a single generation; seemingly across the board, customers are readily choosing compact SUVs over their car brethren.

A…

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Let The Mustang Drive You



The Ford Mustang is a legendary vehicle with a storied history. You can trace the history of muscle cars in the United States, and the Mustang is always there, leading the charge.

The 2018 model is Ford’s most advanced Mustang yet. In addition to the power you would expect from a Mustang, you can also experience numerous drive modes, a technologically-advanced interior, and the ability to raise and lower the volume of your exhaust…
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Fire Doesn’t Slow Ford


Fires can be a very devastating force of nature and can leave those affected scrambling for answers. Ford was left in this precarious position after a fire on May 2 struck the Meridian Magnesium Products facility in Eaton Rapids, Michigan. Meridian produces parts integral to the production of several Ford vehicles, including the customer favorite F-150.


This fire caused the company to cease production of the F-150, and negatively affected the manufacturing process of other Ford vehicles. However, the company didn’t let this apparent roadblock stop them. In fact, Ford is now resuming production of its legendary F-150; with…

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Ford Pushes for Greener Cities in Europe

In keeping with the goals of expanding electric vehicles and solving mobility issues, Ford has begun to expand its plug-in hybrid electric vehicle (PHEVs) trials. Specifically, the company has brought testing of its Transit Custom PHEV to Valencia, Spain. Currently, Ford is focusing much of its PHEV testing and development in Europe.

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Technology Abounds in the All-New Ford Taurus

If you are looking for a car that combines style, comfort, safety, quality, and reliability then look no further than the all-new Ford Taurus. The Taurus has long been an industry leader when it comes to these categories, and the latest model just extends that streak.

Drivers of the all-new Taurus will also enjoy many technology features, as well that include:

To see all of these features in person along with everything else that the Ford Taurus has to offer, head on over to our showroom here at Haldeman Ford in East Windsor, NJ and take one out for a…

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Make Sure to Check Your Tire Pressure

Your car's tire pressure might not be one of the main things on your mind when you are driving the streets of East Windsor. However, it is very important to have the appropriate amount of air in your tires. Tires should not be overinflated, and they should not be underinflated.

When a tire is underinflated, it will wear out more quickly. Underinflation causes excess wear on the edges. An underinflated tire is also at risk of a blowout. An overinflated tire will wear excessively in the middle of the tire. An overinflated tire also provides less traction because less…

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Ford's Future of Mobility

As time passes, consumers often what the future will hold for the automotive and mobility industries. On the grand scale, automobiles are rather young, so the technological advances in the industry over such short times are revolutionary. As consumers become more environmentally conscious, their desires alter.

Many customers and residents of urban and city areas have become aware of how much pollution all of the vehicles within a city pour into the air. This is why changes are being made to the structure of mobility in many cities. This particularly evident within cities in Europe. Many European cities are leading…

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What is a Timing Belt, and Should I Change Mine?

Knowing when your vehicle’s timing belt needs replacing is important because if a timing belt breaks, the damage the breakdown can cost maybe in the thousands. The owner's manual will recommend what mileage you should have the belt replaced.

A timing belt is made of reinforced nylon cords and rubber. The belt coordinates the camshaft and the crankshaft. It works under a tremendous amount of force. If the timing belt breaks while the car is running, the engine will stop immediately. This instant shut down can damage the vehicle. Because the timing belt is so important...

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