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The Baja 1000, one of the most demanding off-road races in the world, saw Ford Performance achieve a stunning dual victory for 2024. The Bronco DR and Ranger Raptor conquered the brutal desert terrain, showcasing the capability and innovation behind Ford’s engineering. While the race took place in Ensenada, Mexico, the triumph resonated with Ford fans and drivers right here in East Windsor, reminding us of the rugged reliability built into every Ford vehicle.

A Baja 1000-winning name returns to the Ford lineup for 2025 with the new Bronco Stroppe Special Edition. This limited-edition model pays tribute to the original Stroppe Baja Bronco from the 1960s and 70s, blending the spirit of desert racing with modern off-road capabilities to create a high-performance SUV.

Ford is making hands-free highway driving more affordable and accessible by reducing the cost of its BlueCruise subscription plans. This price adjustment, effective October 1, 2024, ensures that all U.S. customers with BlueCruise-equipped vehicles can experience the benefits of hands-free driving without breaking the bank. Whether it’s for daily commutes or long road trips, Ford aims to offer more flexibility and convenience for drivers.

In law enforcement, the difference between life and death can come down to seconds, and having the right tools at your disposal is crucial. Ford Pro™ Telematics is playing a pivotal role in ensuring that police fleets, like the Dane County Sheriff’s Office, are equipped to respond to emergencies faster and more efficiently. With features like crash notifications, live vehicle tracking, and real-time data on maintenance needs, Ford Pro Telematics is changing how law enforcement manages their vehicles—and ultimately, how they protect their officers and the communities they serve.

Labor Day weekend is one of the busiest travel times in the U.S., with families hitting the road for one last summer adventure. According to AAA, domestic travel over Labor Day is up 9% compared to last year. Many Americans are choosing road trips over international travel, opting for destinations like beaches, national parks, and other tourist hotspots. Paula Twidale, Senior VP of AAA Travel, notes that Labor Day is a final chance for many to enjoy a summer getaway before the busy fall season kicks in.

Ford enthusiasts know the thrill of driving iconic vehicles like the Bronco and Mustang, but now that excitement extends to two wheels. In partnership with N+, a leader in cycling technology, Ford introduces an all-new lineup of officially licensed eBikes inspired by the adventurous spirit of the Bronco and the high-performance pedigree of the Mustang. These innovative eBikes capture the essence of Ford’s legendary vehicles, bringing that same exhilarating experience to your daily ride.

Founded in 2021, Hometown Services is a collective of 26 residential HVAC, plumbing, and electrical service providers operating across the South-Central U.S. Together, the HomeTown brands manage a fleet of 1,500 vehicles, including Ford Transit® vans, E-350 box trucks, and F-250® Super Duty® trucks, all specially equipped to transport and service expensive home and business electrical equipment.

The Ford F-150 Lightning SuperTruck electric vehicle demonstrator has achieved remarkable success at the 102nd Pikes Peak International Hill Climb, clocking an impressive time of 8:53.553, the fastest among 61 competitors. This victory highlights the significant advancements and capabilities of Ford's electric vehicle technology.